DOMINATING ECOMMERCE MARKETING TRENDS TO CAPITALISE ON
Ecommerce businesses are revolutionising retail with integrated methods (e.g. online, or physical store) of shopping aka “omnichannel”. This tells us that for businesses to stand out, they need to build eCommerce marketing strategies that are both competitive and efficient.
Let’s not forget that 2021 is the year of optimisation. Start exploring the latest trends today!
Here’s the low down of what a well-executed eCommerce marketing strategy should entail for blooming online sales, brand awareness and business profitability.
In short, consumers aren’t just texting their feelings away, but simultaneously browsing online marketplaces using their smartphones. With more and more brands designing personalised shopping journeys, customers feel at ease when shopping on mobile devices. The likes of Millennials and Gen Z were raised with computers and the internet at their disposal. This is why these generations are more likely to be using their mobile devices to indulge in online shopping when compared to the older demographic. Ultimately, merchants should be investing their full energy into optimising apps and mobile-friendly websites for a seamless mobile experience. In doing this, you’re driving larger audiences to enjoy the perks of eCommerce.
It’s a fruitful collaboration, that allows both the brand and the influencer to co-create content that will not only drive sales but also build a good rapport.
• 58% of people have purchased a new item in the last six months thanks to an influencer’s recommendation
• 63% of consumers trust the opinions of influencers they follow when shopping in comparison to what brands have to say about their products
Thus, influencers are a valuable addition to the eCommerce marketing funnel. With an influencer’s existing audience pool, paid endorsements feel less forceful than the classic advertisement route. We most commonly find them when browsing social media, YouTube channels, podcasts, or through other well-known platforms. What does an Instagram fashion blogger and Twitch gamer have in common? They are both champions in delivering measurable results towards the promotion of a certain brand or product.
If you think your business could benefit from this trending eCommerce marketing trend, then stay on top of what’s happening. Start by searching influencers that gel with your industry niche, follow blogs and related industry ins and outs.
Discover from user data collected to understand which trend is better suited to your business needs. What does the data show? While most trends might be viable for other eCommerce businesses, only you know your customers best. Take advantage of using more than one digital tool so you can see the variation from different sources. These numbers will open a pool of opportunities for your overall business trends.
Instagram is evolving and has garnered a diverse, yet social youth following. However, it loses out to Facebook in terms of a lack of advertisement competition. With mobile shopping giving precedence to online shopping, it is only right to market on a platform that accommodates loyal users. Remember, don’t just assume that your users aren’t engaging or spending, just because they are “young”.
In hindsight, you don’t need a large team of copywriters to conjure up appealing content, because only a small fraction of people pay attention to photo descriptions. It’s perfect if you’re solely publishing a photo to hook the customers.
On one end, Instagram is the ultimate resource for conversions. Whilst, Facebook is your best eCommerce marketing tool to attract the older, more traditional consumer base.
This is why 80 percent of your online strategy should include awesome content. Most brands get it right because they create the right content at the right time.
Can we take a moment to address Tik Tok’s growing global influence? Hailing at the top of the social media platform list, it’s a go-to for most brands worldwide. With its unusual authenticity, Tik Tok is well beyond its way in transforming the way we interact and consume information. Over the past year, it has become a unique frontier for businesses to make an impact.
The best eCommerce marketing trends can effectively grow the online sales of any business. Brands should never miss out on seizing opportunities that increase consumer awareness and loyalty.
Building a presence online is not about spewing out content. In times like today creating transparency, content is deemed as trustworthy. Consumer awareness is pertinent in a successful brand’s marketing and communication model. Your business should be able to adequately educate your consumer about its products/services.
Therefore, Wowcommerce offers bespoke marketplace solutions for various industries such as B2B, Automotive, Fashion and Jewellery and many others.
We’ve still got a long road ahead so it’s not too late to redesign your consumer awareness plans to pick up your engagement lag, meanwhile ticking all the consumer welfare boxes.
1. Deep diving on the type of customer that is interested in a specific product
2. Well thought out eCommerce advertising tactics can connect your product to the target audience
3. Making the search process effortless for prospective clients to discover the products and services offered
4. Breaking down the pros and cons to consumers on why your products are worth investing in
5. Giving your customers a back story on how your services will solve their problems
Well aware of the fact that we are currently operating in a competitive market, your audience needs to understand what you offer. Create transparency between clients and customers so that time and time again they choose your products over competing brands.
Augmented Reality in eCommerce marketing is on the rise, and here’s how it can be part of your success story. Ecommerce allows customers to shop from the comfort of their couch, in a similar fashion AR enables them to preview or experience products before one makes a purchase. Today’s consumers crave richer experiences and AR can do just by revamping the way we shop.
Readmore: THE WORLD OF ECOMMERCE MARKETING: WHAT’S SEEN IS SOLD!!
This type of technology, lets the user truly look at the item before they commit to their transaction. AR is making waves for specific industries, such as home decor, fashion because this way customer can get a better visual of the product instead of an in-person assessment.
According to a recent study, 71% of shoppers prefer purchasing from a store that offers AR services. And, 40% said that they would potentially spend more on a product if the process involved Augmented Reality. Basically, everyone wants in on AR!
In other words, a shopper’s journey is a research process that they undertake to purchase a specific product. It only takes as little as a few seconds (choose the perfect pair of sneakers from the athleisure store) or many months (buying your dream home). Not every trend will suit all businesses. Yet, through an appropriate eCommerce marketing strategy, you’re able to stay miles ahead of a journey that entails: decision, consideration, and awareness.
Let’s not forget that 2021 is the year of optimisation. Start exploring the latest trends today!
Here’s the low down of what a well-executed eCommerce marketing strategy should entail for blooming online sales, brand awareness and business profitability.
Mobile Shopping Surge
By the end of 2021, according to Statista, 73% of online sales will be completed through mobile devices. It’s no brainer that mobile commerce has been reaching new heights since the introduction of modern smartphones. Notably, $2.66 trillion in sales was accumulated via mobile devices. These facts further prove that businesses now more than ever need to tap into curating experiences for mobile users.Ecommerce marketing is powered by the surge in mobile usage.
In short, consumers aren’t just texting their feelings away, but simultaneously browsing online marketplaces using their smartphones. With more and more brands designing personalised shopping journeys, customers feel at ease when shopping on mobile devices. The likes of Millennials and Gen Z were raised with computers and the internet at their disposal. This is why these generations are more likely to be using their mobile devices to indulge in online shopping when compared to the older demographic. Ultimately, merchants should be investing their full energy into optimising apps and mobile-friendly websites for a seamless mobile experience. In doing this, you’re driving larger audiences to enjoy the perks of eCommerce.
Influencer marketing 101 for beginners
It’s a fruitful collaboration, that allows both the brand and the influencer to co-create content that will not only drive sales but also build a good rapport.
• 58% of people have purchased a new item in the last six months thanks to an influencer’s recommendation
• 63% of consumers trust the opinions of influencers they follow when shopping in comparison to what brands have to say about their products
Thus, influencers are a valuable addition to the eCommerce marketing funnel. With an influencer’s existing audience pool, paid endorsements feel less forceful than the classic advertisement route. We most commonly find them when browsing social media, YouTube channels, podcasts, or through other well-known platforms. What does an Instagram fashion blogger and Twitch gamer have in common? They are both champions in delivering measurable results towards the promotion of a certain brand or product.
If you think your business could benefit from this trending eCommerce marketing trend, then stay on top of what’s happening. Start by searching influencers that gel with your industry niche, follow blogs and related industry ins and outs.
Access customer patterns through digital tools
Discover from user data collected to understand which trend is better suited to your business needs. What does the data show? While most trends might be viable for other eCommerce businesses, only you know your customers best. Take advantage of using more than one digital tool so you can see the variation from different sources. These numbers will open a pool of opportunities for your overall business trends.
Facebook vs Instagram: Which channel generates better volume?
Instagram is evolving and has garnered a diverse, yet social youth following. However, it loses out to Facebook in terms of a lack of advertisement competition. With mobile shopping giving precedence to online shopping, it is only right to market on a platform that accommodates loyal users. Remember, don’t just assume that your users aren’t engaging or spending, just because they are “young”.
In hindsight, you don’t need a large team of copywriters to conjure up appealing content, because only a small fraction of people pay attention to photo descriptions. It’s perfect if you’re solely publishing a photo to hook the customers.
On one end, Instagram is the ultimate resource for conversions. Whilst, Facebook is your best eCommerce marketing tool to attract the older, more traditional consumer base.
Viral marketing
An essential spice in the eCommerce marketing mix is online campaigns. Most brands are cool with the idea of “going viral”, but almost always miss the mark. According to recent stats, as little as 1.2% of videos on Facebook end up going viral.This is why 80 percent of your online strategy should include awesome content. Most brands get it right because they create the right content at the right time.
Can we take a moment to address Tik Tok’s growing global influence? Hailing at the top of the social media platform list, it’s a go-to for most brands worldwide. With its unusual authenticity, Tik Tok is well beyond its way in transforming the way we interact and consume information. Over the past year, it has become a unique frontier for businesses to make an impact.
Digital strategy for conversion
The best eCommerce marketing trends can effectively grow the online sales of any business. Brands should never miss out on seizing opportunities that increase consumer awareness and loyalty.
Building a presence online is not about spewing out content. In times like today creating transparency, content is deemed as trustworthy. Consumer awareness is pertinent in a successful brand’s marketing and communication model. Your business should be able to adequately educate your consumer about its products/services.
Therefore, Wowcommerce offers bespoke marketplace solutions for various industries such as B2B, Automotive, Fashion and Jewellery and many others.
We’ve still got a long road ahead so it’s not too late to redesign your consumer awareness plans to pick up your engagement lag, meanwhile ticking all the consumer welfare boxes.
Objectives to consider:
1. Deep diving on the type of customer that is interested in a specific product
2. Well thought out eCommerce advertising tactics can connect your product to the target audience
3. Making the search process effortless for prospective clients to discover the products and services offered
4. Breaking down the pros and cons to consumers on why your products are worth investing in
5. Giving your customers a back story on how your services will solve their problems
Well aware of the fact that we are currently operating in a competitive market, your audience needs to understand what you offer. Create transparency between clients and customers so that time and time again they choose your products over competing brands.
Richer experiences through augmented reality
Augmented Reality in eCommerce marketing is on the rise, and here’s how it can be part of your success story. Ecommerce allows customers to shop from the comfort of their couch, in a similar fashion AR enables them to preview or experience products before one makes a purchase. Today’s consumers crave richer experiences and AR can do just by revamping the way we shop.
Readmore: THE WORLD OF ECOMMERCE MARKETING: WHAT’S SEEN IS SOLD!!
AR is a game-changer
This type of technology, lets the user truly look at the item before they commit to their transaction. AR is making waves for specific industries, such as home decor, fashion because this way customer can get a better visual of the product instead of an in-person assessment.
According to a recent study, 71% of shoppers prefer purchasing from a store that offers AR services. And, 40% said that they would potentially spend more on a product if the process involved Augmented Reality. Basically, everyone wants in on AR!
Conclusion:
In other words, a shopper’s journey is a research process that they undertake to purchase a specific product. It only takes as little as a few seconds (choose the perfect pair of sneakers from the athleisure store) or many months (buying your dream home). Not every trend will suit all businesses. Yet, through an appropriate eCommerce marketing strategy, you’re able to stay miles ahead of a journey that entails: decision, consideration, and awareness.
About the Author: Rupert Richard
With a seasoned pen and deep insights into the e-commerce realm, Rupert Richard seamlessly translates industry nuances into compelling content. Specialising in e-commerce strategies, he guides businesses toward success with a wealth of knowledge in online retail, technology, and market trends. Interested in seeing value-adding content about e-commerce? Click here to check the profound Twitter presence, where he regularly shares informative content.